Entomo Blog

Moneyball, Channel Sabermetrics and Partner Scorecards

What a World Series! It took a wild-card team (St. Louis) to take the the Fall Classic to Game 7 for the first time in 9 years, and then win it in convincing fashion. The wild-card continues to prove its worth: 8 out of the past 11 years has seen at least one wild-card team [...]

POS Reporting and the Challenge of “Big Data”

I recently came across a story in the New York Times about how the constant data deluge is forcing companies to come up with new ways to make sense of the mountains of data they aggregate in the course of doing business. The story takes its cue from a report by the McKinsey Global Institute [...]