Channel Data Management

Inventory Reporting Module

It All Starts With Data

Along with POS data, channel inventory data is one of the fundamental building blocks of all channel management activities. Inaccurate or flawed inventory data can lead to lost sales due to stock-outs, increased costs due to too much inventory and other serious problems, including poor sales forecasting and flawed revenue recognition. Best practice channel management replaces manual inventory reporting processes with reliable software automation. Entomo’s Channel Data Management - Inventory module provides the industry's best automation and reporting/analytics solution available. 

When companies move inventory channel data collection and management to Entomo, they gain real-time visibility into their channel-wide inventory levels and operations.


  • Automated data collection and enhancement
  • Partners submit in any format
  • Normalization and validation
  • Enrichment and customer matching
  • Rich exception handling capabilities

Stagnating-Inventory-monitorInstant Visibility

Inventory data collection is fully automated and can take advantage of any transfer method that is used by your channel partners (email, EDI, FTP, etc). Inventory data are captured, processed and aligned from different tiers in the channel (e.g. distributors and resellers) directly into Entomo’s SmartHub®. The cleansed, normalized and enhanced inventory records are instantly visible via dashboards, analytics and executive business intelligence functions.

Inventory Accuracy

Once in Entomo’s Channel Data Management suite, inventory data can be further validated and reconciled via our SISO (Sales-In-Sales-Out) Inventory Reconciliation module. With automated reporting, discrepancies in beginning and ending inventory can be pinpointed instantly. Entomo data analysts will follow up with your channel partners to offload the burden of tracking down discrepancies between reported and calculated inventory quantities. Entomo's channel data inventory module supports sell-through revenue recognition functionality.


Channel Inventory Data Collection and Enhancement Steps

  1. Collection and cleansing
    Data in any format or protocol are automatically collected and cleansed from partners daily, weekly, monthly or other intervals. Once received, channel data are processed and cleansed of extraneous entries, records and other abnormalities.
  2. Normalization
    Cleansed data are normalized to ensure consistent field names, currencies, date formats, etc.
  3. Validation
    Normalized data are validated and reconciled via built-in tools that search for inconsistencies.
  4. Valuation and currency conversion
    SmartHub can value inventory in a variety of ways, including FIFO, price book or reported cost. If using reported cost, Entomo supports currency conversion for all transaction types from any reported currency to any base currency. Conversion rates can be real-time or synchronized with the company’s ERP system.
  5. Post processing
    Configure your solution with customer-specific rules for further ad hoc manipulation of incoming data.
  6. Fully audit-ready and verifiable
    SmartHub maintains automated audit trails for complete data integrity. Original data are always maintained. Reported and transformed fields can always be compared online, on-demand.

Channel Inventory Analytics

Generate on-demand, interactive inventory analytics for an overview by partner, sales-in-sales-out trends, stagnating inventory, potential stock-outs and more.


POS Best Practices  Steps to take to improve your channel POS collection, accuracy, and  completeness Download Now

Channel Data Management Data Sheet  Entomo automates the process of collecting and processing multitier channel  data Download Now

SSAE 16 Type II - Assure Professional


"Completing the SSAE 16 requirements reflects our commitment to our customers, to international security and data integrity, and to control standards,” More.



"Automate, streamline, and manage core channel activities to drive increased revenue and partner performance, directly from your Salesforce interface,” More.