NO SPECIAL FORMATS OR CHANNEL DATA REPORTING RESTRICTIONS
Entomo creates a strong, unified information flow by tapping into existing data sources, and does not require any special formats or reporting restrictions. Channel partners can continue to export data from their existing systems via whatever method works best for them (email, EDI, etc.). The Entomo suite automatically aggregates, cleanses and normalizes the data for analysis and decision-making.
While SmartHub is the best-of-breed industry leader in channel data management, Entomo's all-in-one platform is really much more than a channel data management tool. Our integrated, modular approach to channel revenue management includes all of the processes and higher-level business applications needed to manage marketing goals, incentive programs, rebates, commissions, MDF payments, revenue recognition and partner sales performance.
Entomo's SmartHub architecture leverages a single unified data repository, enabling you to quickly and easily tailor functionality to meet your specific requirements and situation.
Flexible Channel Data Management Foundation
Entomo's channel data management suite offers the flexibility to support your implementation needs. It can either form the heart of a comprehensive SmartHub applications suite or be deployed in conjunction with virtually any industry-standard financial system, such as Oracle or SAP. Either way, Entomo eliminates the inefficiencies and inaccuracies of piecemeal approaches and unifies the channel data information flow.
Because all line managers are working from the same unified data sources, they're able to do their jobs better. In addition, overall efficiency and communication are enhanced throughout the company and its channel partners, leading to better alignment with and achievement of strategic goals.
Benefits of channel data management
- Know exactly what is selling through your channels and the current inventory status
- Gain complete visibility into sales trends for individual products and product families
- Access channel sales information instantly online, 24/7
- Get visibility and reduce stock-out shortages and excess inventory in the channel
- Avoid overpayment of commissions and incentives
- Gain faith in audit-ready and accurate channel data
- Understand true performance of channel marketing programs
- Create, manage and improve promotions and marketing initiatives
- Enhance product lifecycle management through analysis of sales performance by industry, product family category or geography
How entomo channel data management works
Collection and cleansing
Data in any format or protocol is automatically collected and cleansed from partners daily, weekly, monthly or at other intervals. Once received, the channel data is processed and cleansed of extraneous entries and records or other abnormalities.
Cleansed data are normalized to ensure consistent field names, currencies, date formats, etc.
Normalized data is validated and reconciled via built-in tools that search for inconsistencies.
Enrichment and customer matching
Validated data is enriched with different attributes such as matched end-customer names, product hierarchy, pricing info, industry verticals, SIC, NAICS codes, etc. Customer names can be de-duplicated and matched, and unique identifications are assigned at any tier in the distribution channel: distributor, reseller, end customer, etc.
Valuation and currency conversion
Unlike many other alternatives, Entomo is able to value POS in a variety of different ways, including FIFO, price book, or reported cost. Entomo supports currency conversion for all transaction types from any reported currency to any base currency.
As part of creating a consolidated picture, SmartHub can also normalize and aggregate transactional data from ERP systems (direct sales, sales forecasts, bookings, billings, backlog, etc.). Entomo also works seamlessly with major CRM systems, including Salesforce.com.
The transformation engine can also be configured with customer-specific rules for further ad hoc manipulation of incoming data.
Regardless of how much transformation the data goes through, SmartHub maintains an automated audit trail to ensure complete traceability.