Core Questions Every Channel Business Asks
- What product families are my end customers buying? And who really are my end customers?
- What inventory is at risk of being returned by the end of the quarter?
- How much am I overpaying for my Special Pricing or other channel incentive programs?
- How do I stop reps from chasing credits and focus more on selling?
- What is the overall ROI of my channel marketing programs?
- How do I increase participation in my co-op and MDF programs, while ensuring program compliance?
- Which individual partners are making best use of my marketing programs?
- I want to roll out a new program worldwide, but how do I get my partners on board?