Entomo Streamlines and Enables Better Channel Marketing
By unifying all of your channel management, Entomo gives you the marketing visibility to see the big picture and the tools to manage the details.
Automation of key success factors, alerts and other metrics within customizable dashboards enable all of the stakeholders to understand how marketing programs are performing and what actions are required of them. Staying on track or making tactical adjustments becomes a smooth part of the process rather than a painful added burden.
From an overall-marketing-management perspective, Entomo brings together all of the information needed for evaluating program effectiveness and ROI, expanding what is working, dropping what isn’t and investing in the right marketing programs to fuel growth.
It also becomes much easier to create new marketing programs and get them up and running in much shorter timeframes, making the overall channel-marketing process more agile and proactive.
Improve your channel marketing management with these Entomo SmartHub modules:
- Channel Data Management (CDM) Suite
Your first step to better forecasting. Realtime POS and inventory data are captured, cleansed, normalized and enriched for consistency and "one system of truth."
- Pricing Compliance
Entomo supports worldwide quote creation and compliance, Distributor Price Adjustment (DPAs), Ship & Debit programs, Special Pricing Authorizations (SPAs) and Price Exception (PE) requests, and other compliance programs.
- Channel Incentives
Co-op, MDF, rebates, SPIFF and other channel incentive programs can be created, approved, verified and managed while automatically feeding into finance for revenue recognition.
- Inventory Programs
Channel-centric companies often employ inventory protection programs to partners rather than allow unlimited rights of return. Manage, approve and reconcile stock rotation, price protection and other inventory programs.
Key benefits include:
- Real-time analytics and clarity to craft performance-based channel marketing campaigns
- Improved program effectiveness
- Improved territory management
- Create segmented channel marketing programs by tier, product, or geography