Optimize Channel Sales Forecasting
Sales forecasting can be very difficult when dealing with delayed, inaccurate, and / or incomplete channel POS (point of sale) and inventory data. Wrong sales forecasts can lead to stockouts or simply too much inventory, as well as misallocation of production resources. At the extreme, incorrect sales forecasts can negatively impact company guidance to the investment community and trigger undesired reactions.
All of the partner-by-partner POS and inventory data need to be tracked, cleansed, validated and aggregated at the product, category, territory and customer level in real-time on a continuous basis. There’s no time to wrestle with offline spreadsheets, hand-calculations, or seat-of-the-pants guesses. Any significant delays or inaccuracies can spell disaster.