Channel Control and Revenue Management (cCRM) allows companies to gain control of complex channel relationships and maximize revenues. cCRM is a game changer that makes it easier for your channel partners to do business with you. It helps your company build stronger and more profitable relationships, while ensuring that revenue leaks are plugged.
Core Tenets of cCRM
- Aggregate and Transform Complex Multi-Tier Channel Data (POS Reports, inventory reports, claims) into normalized, actionable information that can be used by channel sales, marketing and finance to increase revenues and gain channel insight.
- Streamline Online Partner Collaboration and eliminate ineffective and error-prone manual processes making it easier for your channel partners (distributors, resellers, retailers, etailers) to do business with you.
- Ensure Compliance at All Levels, including adherence to channel partner contracts and licensing agreements and regulatory requirements from the SEC or the FASB.
Some elements of cCRM are at times referred to by other names such as Channel CRM, Channel Revenue Optimization (CRO), Distribution Channel Management (DCM), Channel Data Management (CDM), Channel Relationship Management, Partner Relationship Management (PRM), Partner Performance Management (PPM) and Channel Performance Management (CPM). However, none of these terms capture the full scope and impact of cCRM, which fundamentally transforms the way companies manage their channels and interact with their partners.
