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Channel Management Blog

2 More Important Questions to Ask About Channel Data Quality

Written by Russell Corvese on 12/28/16


There are a set of important questions to ask when assessing channel data quality and a channel data management vendor.

Previously, we explored the most important questions to ask - namely, "what will the channel data be used for?" and "how are the channel data being collected and enriched?"

Here are 2 more important questions you need to ask on channel data quality.

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Topics: Channel Data Management, Channel Data Quality

The 2 Most Important Questions to Ask About Channel Data Quality

Written by Russell Corvese on 11/29/16


Several years ago my daughter came to me beaming with pride after she had completed a math assignment where she had gotten 100%. Of course I shared in her excitement and was very eager to see her work. She handed me the paper, but when I began reading through it I noticed there were many red X’s and corrections peppered throughout the work.

How did she get 100% and how does this relate to channel data quality?

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Topics: Channel Data Management

How to Really Measure Channel Data Accuracy

Written by Gregg Makuch on 10/28/16


I recently sat with a VP of Sales Ops and was asked “What channel data accuracy do you guarantee?”

Seems like a simple question.

Harder to quantify simply.

The answer may surprise you.

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Topics: Channel Data Management, POS Data

Broken Links: Why Most Analytics Efforts Fail

Written by Gregg Makuch on 10/12/16


While everybody seems to be investing in Big Data and analytics, few are getting it right. According to new research, just 2% of senior executives believe their general analytics efforts have led to capabilities that have had a "broad, positive impact."

Why?

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Topics: analytics

Enabling Data-Driven Channel Management & Predictive Analytics

Written by Gregg Makuch on 8/23/16


Everyone's talking about predictive analytics, but is anyone really using them in the channel? New research from ZS Associates reveals some startling trends and insights on how best-in-class companies are using channel analytics to drive performance. 

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Topics: Metrics

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